12 Tweet-Worthy Content Marketing World Lessons

Content Marketing World 2011

Tweet-able Lessons from #cmworld 2011 9 seconds. Its the attention span of goldfish—and most of your audience. Know this. (TY @sallyhogshead) Bring your best game to an introduction. It’s your only hope for further access and relationship-building. (TY @sallyhogshead) You, and your content, must be fascinating. How? By tapping into your authentic self, as person or organization. (TY @sallyhogshead) If you’re practicing real-time content marketing, you might be able to leverage paragraph 2 in mainstream news stories. (TY @dmscott) No one should prevent you from…

Content Marketing Toolkit

KeepStream

[I've collected a group of social media tools helpful for content marketers. Here are two new discoveries that extend Twitter.]

Staunton, VA Social Media Classes

Attention, local friends: In May I’ll be teaching again. Join me for an introductory social media class and/or classes focused exclusively on Facebook and Twitter basics. Community members are welcome to join the class by registering with Staunton Parks and Recreation.

Do You Like My Favorite Band?

Corporate social media policy should encourage employee use at all levels. Moreover, it should embrace diversity and independent thought and opinion. Incept case study.

Social Media – a Trusted Source

Guest blogger Claire Jarrett discusses growing social media use in Britain and the U.S.

Portfolio – Social Media

Detailed portfolio of social media clients and projects.

Preparing for Content Evolution

Effective content and content marketing is shifting. It requires keen content management to cross a Darwin-esque divide in approach.

Content Should “GIVE”

GIVE your audience what they want…

Hello Twitter Friends

My Top 10 Twitter topics… what are yours?

Autoresponder Sample

Challenge: Use a confirmation email to reaffirm a customer’s decision to sign up

Organic Themes