Tweet-able Lessons from #cmworld 2011 9 seconds. Its the attention span of goldfish—and most of your audience. Know this. (TY @sallyhogshead) Bring your best game to an introduction. It’s your only hope for further access and relationship-building. (TY @sallyhogshead) You, and your content, must be fascinating. How? By tapping into your authentic self, as person or organization. (TY @sallyhogshead) If you’re practicing real-time content marketing, you might be able to leverage paragraph 2 in mainstream news stories. (TY @dmscott) No one should prevent you from…
[I've collected a group of social media tools helpful for content marketers. Here are two new discoveries that extend Twitter.]
Attention, local friends: In May I’ll be teaching again. Join me for an introductory social media class and/or classes focused exclusively on Facebook and Twitter basics. Community members are welcome to join the class by registering with Staunton Parks and Recreation.
Corporate social media policy should encourage employee use at all levels. Moreover, it should embrace diversity and independent thought and opinion. Incept case study.
Guest blogger Claire Jarrett discusses growing social media use in Britain and the U.S.
Detailed portfolio of social media clients and projects.
Effective content and content marketing is shifting. It requires keen content management to cross a Darwin-esque divide in approach.
GIVE your audience what they want…
My Top 10 Twitter topics… what are yours?
Challenge: Use a confirmation email to reaffirm a customer’s decision to sign up