Twitter | Katie McCaskey

Posts Tagged ‘Twitter’

12 Tweet-Worthy Content Marketing World Lessons

Tweet-able Lessons from #cmworld 2011

9 seconds. Its the attention span of goldfish—and most of your audience. Know this. (TY @sallyhogshead)

Bring your best game to an introduction. It’s your only hope for further access and relationship-building. (TY @sallyhogshead)

You, and your content, must be fascinating. How? By tapping into your authentic self, as person or organization. (TY @sallyhogshead)

If you’re practicing real-time content marketing, you might be able to leverage paragraph 2 in mainstream news stories. (TY @dmscott)

No one should prevent you from telling your story. (TY @ReginaBrett)

Your content should make a positive difference in the world. (TY @ReginaBrett)

Irna Phillips sparked soap opera industry & became early content marketer. She insisted: “Programming must sell product.” (TY @TPLDrew)

We all have an audience, no matter its size. (TY @TPLDrew)

Content + Audience + Resources = Participation Creation (TY @TPLDrew)

Who is your duet partner? Don’t be afraid to pair with unlikely partners to grow your respective audiences. (TY @TPLDrew)

Reach out and respect your “super fans”; they will return the favor. (TY @StoryWorldwide)

Content marketing is not just tactical; it’s social. It’s personal.

When you think you know your customer—get to know them some more.

Also… I’m listed on Alltop!

This blog is now listed as a top resource under “content marketing“—thanks, Alltop! And, thanks to you, too. I appreciate the email, tweets, and DM discussions. Join my free newsletter for tips to grow your business using content. It’s simple to sign up!

Posted by katiemccaskey in content marketing, Twitter

0 Comments

Keep Reading →

Content Marketing Toolkit

Content Marketing Includes Social Media

Patricia Redsicker’s review of the book Content Rules includes a great observation:

I had not yet made the connection between social media and content marketing – I was still treating them as two separate entities.

OneForty

To assist other marketers with the task of incorporating social media into their content marketing plans, I’ve created a collection of social media tools for content marketing at OneForty. (If you are unaware, OneForty functions as the “app store” for Twitter.)

(more…)

Posted by katiemccaskey in content marketing, Social Media, Twitter

0 Comments

Keep Reading →

Staunton, VA Social Media Classes

Attention, local friends:

In May I’ll be teaching again. Join me for an introductory social media class and/or classes focused exclusively on Facebook and Twitter basics. Community members are welcome to join the class by registering with Staunton Parks and Recreation.

(more…)

Posted by katiemccaskey in content marketing, Twitter

0 Comments

Keep Reading →

Do You Like My Favorite Band?

My first job after college was at a weirdly sterile advertising agency. I didn’t realize at the time how usual it was that I had my own office – with a window, no less! I promptly moved in and pasted up a bunch of band posters, photos, and a collection of odds and ends. It said:

I am creative, and I am ready to work!

Secretly, I also hoped it said:

(more…)

Posted by katiemccaskey in Social Media

0 Comments

Keep Reading →

Portfolio – Social Media

Here are details about social media services offered.

Social Media Strategy Consulting

Autumn Olive Farms (Waynesboro, VA)
Best Address (Washington, D.C.)
Big “O” Tree (Stuarts Draft, VA)
Eastern Mennonite University (Harrisonburg, VA)
Liz Beavers, sculptor (Staunton, VA)
T&E Meats (Harrisonburg, VA)
RVNN.tv (Elkhart, IN)

Social Media Management

Three real estate brands, Facebook/Twitter: Aol Real Estate, Rented Spaces, Housing Watch – Aol (America Online) – 2009
George Bowers Grocery, Facebook/Twitter – (co-owner) – 2008
Geezeo – 2007

Social Media Monitoring and Reputation Management

~ clients not disclosed ~

Clients determine best course of action and response when I alert them of discussions relating to their brand and service.

Social Media Instruction

Facebook for Artists – Artisan Center of Virginia – Spring 2011
Introduction to Facebook – Staunton Parks and Recreation – Spring 2010
Introduction to Social Media – Staunton Creative Community Fund – Fall 2009

Posted by katiemccaskey in Portfolio Samples, Social Media

0 Comments

Keep Reading →

Preparing for Content Evolution

Content is constantly evolving - are you prepared?

Ah, silly content producer…. did you think that you could rest easy after battling zombie content that never dies?

Uh, no.

Besides zombies, you have to worry with something else, too.

No, we’re not talking about finding the “next Twitter” or searching for the “Facebook killer” or discovering some cutting edge app. The distribution channel doesn’t matter as much as this factoid:

Your content will evolve. Will your brand’s online marketing efforts evolve along with it?

Not so long ago web content was treated a lot like traditional print content. You built it, got it approved, and forgot it. Now, with Web 2.0 tools you’re expected to keep that content updated and fresh — expectations set by both the public and the search engines. This is the inverse of zombie content — and it is demanding. Darwin-esque demanding, in fact, if you want to win with content.

I am working again with a client whose website I built wayyy back in 2006. Naturally, this clients’ business has evolved, as has the marketing needs. The new site requires the flexibility to allow for content evolution. We left the “set it and forget it” online communication stage ages ago.

Here’s what you can do to prepare for ever-evolving content:

1 – Invest in a content management system and teach stakeholders how to use it. This is not carte blanc to let just anyone near your site. Hell, no. You still need content leadership and one person in charge of editorial considerations (not your intern, people, please!). Rather, you want to build a content system backbone that allows for frequent and easy updates. Where appropriate, teams or groups can feed the content beast of your site… again, with dedicated leadership in place to ensure standards are met and marketing messaging is on point.

2 – Accept that content changes. Some people are in great denial here for one simple fact: it’s a lot of work. Sure, you can still slap up a website and forget it. But in an environment growing to expect engagement, is a static site enough? Winning with online content demands that someone manage the regular influx of new material. And again: you need someone to keep your new content on message.

So, bottom line. Is your online content vibrant, alive, and growing? Have you evolved?

Posted by katiemccaskey in content marketing, content strategy

0 Comments

Keep Reading →

Content Should “GIVE”

: Image by Intersection Consulting via Flickr

How do you define your content strategy? My content philosophy is neatly expressed as “G.I.V.E.:”

G – Great content; defined by giving your audience useful, relevant, and thought-provoking information that directly speaks to their interests and needs

I – Influence; content that demonstrates your leadership, while also directing your audience to a certain behavioral outcome (permission marketing conversion, direct sale, etc.)

V – Value; expressed by your audience’s willingness to share content and make referrals on your behalf

E – Economy; content that conveys critical information clearly and quickly, understanding short attention spans and the requirement to stand apart from a crowd.

Posted by katiemccaskey in content strategy

0 Comments

Keep Reading →

Hello Twitter Friends

: Image via Wikipedia

Hi @twitter friends,

How do you use Twitter and social media? As a commercial writer, let me share how I use it (personally, versus professionally).

I believe social media is a creativity engine, a way to share and spark ideas.

First of all, I rarely answer the literal question “what are you doing?”. Instead, I try and share information I find useful and think you’ll find entertaining, educational, informative, or thought-provoking.

I tend to follow people who share a similar philosophy.

In alphabetical order, here are the top 10 topics you’ll probably find in my Twitter stream. If we share interests, I would honored for your “follow”.

Environmental Issues – downtown revitalization, smart development, transportation, and everyday environmental choices by individuals and cities

Food/Farm Issues – interests me as co-owner of a neighborhood grocery store (@GeorgeBowers)

Historic Home Restoration – we are in the slow, yet rewarding, process of doing just that

Microfinance – I’m honored to be part of SPARC-PLUG, a local mico-lending program for economic development; it’s been a critical component to our small business

Real Estate – from architecture and design, to notions of history, community, to real estate as a financial investment…

Social Media – because the evolution of social media tools and use are fascinating … not to mention a cornerstone of business.

@Staunton, Virginia – because I love the walkable, creative, and historic town where I live…

Technology & Society – how are we using technology? How can technology bring about positive changes?

Urbanism - I am interested in urbanism from design, environmental, and social prospectives…

“Urban Escapee” Themes – wondering if you could live outside the big city? I wondered that, too. Turns out it’s becoming easier and easier…

What are your “Top 10 Topics”? Send me an @reply or DM. I’d love to know.

To our shared creativity,

Katie

@KatieMcCaskey

Posted by katiemccaskey in Twitter

0 Comments

Keep Reading →

Katie McCaskey

Posts Tagged ‘Twitter’

12 Tweet-Worthy Content Marketing World Lessons

Tweet-able Lessons from #cmworld 2011

Also… I’m listed on Alltop!

Preparing for Content Evolution

Content Should “GIVE”

Get FREE Content Marketing Tips

Connect on Google+

Most Read

Free Content Marketing Tips!

This site