Posts Tagged ‘social media’

Content Marketing Toolkit

KeepStream

Content Marketing Includes Social Media

Patricia Redsicker’s review of the book Content Rules includes a great observation:

I had not yet made the connection between social media and content marketing – I was still treating them as two separate entities.

OneForty

To assist other marketers with the task of incorporating social media into their content marketing plans, I’ve created a collection of social media tools for content marketing at OneForty. (If you are unaware, OneForty functions as the “app store” for Twitter.)

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Facebook’s New “Send” Tool

FacebookSendButton

‘Send’ Button

Facebook’s reach just got bigger—and better for content marketers—thanks to the “Send” button.

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Bring Me To Your Leader

Someday you may be abducted by aliens. Not “crossing the border” aliens. I mean honest-to-God sci-fi critters.

If/when this happens your web content will probably be the last thing on your mind. (I’d like to add “trust me on this”, but, I’ve only been abducted by rabid David Hasselhoff fans.)

There is a direct parallel between alien abduction and web content. It is:

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Staunton, VA Social Media Classes

Attention, local friends:

In May I’ll be teaching again. Join me for an introductory social media class and/or classes focused exclusively on Facebook and Twitter basics. Community members are welcome to join the class by registering with Staunton Parks and Recreation.

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Content Marketing Tech Tools

Content marketing requires technology tools to produce, manage, and organize content that your audience finds useful. In this new, semi-regular feature, I’ll be featuring tech tools to help you get the job done faster and better.

Hyper Alerts – Notification for Facebook Page Activity

Content Marketing Tech Tool

Hyper Alerts will notify you whenever someone comments on one of your Facebook pages. It works similarly to Google Alerts – just enter the pages you’re monitoring and the preferred notification schedule.

Advantages include:

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Do You Like My Favorite Band?

My first job after college was at a weirdly sterile advertising agency. I didn’t realize at the time how usual it was that I had my own office – with a window, no less! I promptly moved in and pasted up a bunch of band posters, photos, and a collection of odds and ends. It said:

I am creative, and I am ready to work!

Secretly, I also hoped it said:

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Personal Profile to Business Profile on Facebook

 

Friend or foe? No, the question is: friend or business page when it comes to Facebook.

 

In the rush to “get on Facebook” many have made a common mistake. The mistake is setting a personal profile but using it for a business. Are you “friends” with a business? Tsk, tsk. That small business set it up wrong. No worries, though: it’s an easy fix. Here’s the “how” and “why”:

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Social Media – a Trusted Source

I asked Claire Jarrett, a social media colleague across the pond, to share some thoughts about why social media is a growing marketing force. Here’s her guest post. Thanks, Claire!

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UK social media facts

People are slowly losing trust in newspaper and television media sources, and fast trying to gain access to news sources which haven’t gone through a hefty editing process. People want reliable information, straight from the horse’s mouth.  Blog posts seem to be attracting these people more than a prominent 4-column front-page article in a newspaper. People want their news immediately, they no longer wish to be in front of their television sets to belatedly know what is happening to Roger Federer at the U S Open; they want to see everything live on a web page – now.

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Welcome Content Marketing Institute Friends

Hello CMI friends!

Thank you for reading my article and hopping over here. I look forward to getting to know the CMI community better.

As my bio indicates, I am particularly interested in the intersection of content marketing and restoration of the built and natural world

If that sounds like you too, or you just want to “talk shop”, I’d love to connect.

Sincerely,
Katie
@KatieMcCaskey

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Portfolio – Social Media

Here are details about social media services offered.

Social Media Strategy Consulting

Autumn Olive Farms (Waynesboro, VA)
Best Address (Washington, D.C.)
Big “O” Tree (Stuarts Draft, VA)
Eastern Mennonite University (Harrisonburg, VA)
Liz Beavers, sculptor (Staunton, VA)
T&E Meats (Harrisonburg, VA)
RVNN.tv (Elkhart, IN)

Social Media Management

Three real estate brands, Facebook/Twitter: Aol Real Estate, Rented Spaces, Housing Watch – Aol (America Online) – 2009
George Bowers Grocery, Facebook/Twitter – (co-owner) – 2008
Geezeo – 2007

Social Media Monitoring and Reputation Management

~ clients not disclosed ~

Clients determine best course of action and response when I alert them of discussions relating to their brand and service.

Social Media Instruction

Facebook for Artists – Artisan Center of Virginia – Spring 2011
Introduction to Facebook – Staunton Parks and Recreation – Spring 2010
Introduction to Social Media – Staunton Creative Community Fund – Fall 2009

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