Social Media | Katie McCaskey

Content Marketing Toolkit

Content Marketing Includes Social Media

Patricia Redsicker’s review of the book Content Rules includes a great observation:

I had not yet made the connection between social media and content marketing – I was still treating them as two separate entities.

OneForty

To assist other marketers with the task of incorporating social media into their content marketing plans, I’ve created a collection of social media tools for content marketing at OneForty. (If you are unaware, OneForty functions as the “app store” for Twitter.)

(more…)

Posted by katiemccaskey in content marketing, Social Media, Twitter

0 Comments

Keep Reading →

Staunton, VA Social Media Classes

Attention, local friends:

In May I’ll be teaching again. Join me for an introductory social media class and/or classes focused exclusively on Facebook and Twitter basics. Community members are welcome to join the class by registering with Staunton Parks and Recreation.

(more…)

Posted by katiemccaskey in content marketing, Twitter

0 Comments

Keep Reading →

Content Marketing Tech Tools

Content marketing requires technology tools to produce, manage, and organize content that your audience finds useful. In this new, semi-regular feature, I’ll be featuring tech tools to help you get the job done faster and better.

Hyper Alerts – Notification for Facebook Page Activity

Hyper Alerts will notify you whenever someone comments on one of your Facebook pages. It works similarly to Google Alerts – just enter the pages you’re monitoring and the preferred notification schedule.

Advantages include:

(more…)

Posted by katiemccaskey in content marketing, How to, Latest News, Social Media

0 Comments

Keep Reading →

Do You Like My Favorite Band?

My first job after college was at a weirdly sterile advertising agency. I didn’t realize at the time how usual it was that I had my own office – with a window, no less! I promptly moved in and pasted up a bunch of band posters, photos, and a collection of odds and ends. It said:

I am creative, and I am ready to work!

Secretly, I also hoped it said:

(more…)

Posted by katiemccaskey in Social Media

0 Comments

Keep Reading →

Personal Profile to Business Profile on Facebook

Friend or foe? No, the question is: friend or business page when it comes to Facebook.

In the rush to “get on Facebook” many have made a common mistake. The mistake is setting a personal profile but using it for a business. Are you “friends” with a business? Tsk, tsk. That small business set it up wrong. No worries, though: it’s an easy fix. Here’s the “how” and “why”:

(more…)

Posted by katiemccaskey in Content Marketing, Digital Marketing & Branding, How to, small business, Social Media

2 Comments

Keep Reading →

Portfolio – Social Media

Here are details about social media services offered.

Social Media Strategy Consulting

Autumn Olive Farms (Waynesboro, VA)
Best Address (Washington, D.C.)
Big “O” Tree (Stuarts Draft, VA)
Eastern Mennonite University (Harrisonburg, VA)
Liz Beavers, sculptor (Staunton, VA)
T&E Meats (Harrisonburg, VA)
RVNN.tv (Elkhart, IN)

Social Media Management

Three real estate brands, Facebook/Twitter: Aol Real Estate, Rented Spaces, Housing Watch – Aol (America Online) – 2009
George Bowers Grocery, Facebook/Twitter – (co-owner) – 2008
Geezeo – 2007

Social Media Monitoring and Reputation Management

~ clients not disclosed ~

Clients determine best course of action and response when I alert them of discussions relating to their brand and service.

Social Media Instruction

Facebook for Artists – Artisan Center of Virginia – Spring 2011
Introduction to Facebook – Staunton Parks and Recreation – Spring 2010
Introduction to Social Media – Staunton Creative Community Fund – Fall 2009

Posted by katiemccaskey in Portfolio Samples, Social Media

0 Comments

Keep Reading →

Posts Tagged ‘social media’

Content Marketing Includes Social Media

OneForty

‘Send’ Button

Connect on Google+

Most Read

Free Content Marketing Tips!

This site