Posts Tagged ‘Shenandoah Valley’

Recent Work: Environmental Documentation

Shenandoah Valley Farm

Shenandoah Valley Farm

It’s easy to overlook how content development and management supports the work done by non-profit organizations.

Earlier in the year I volunteered to write and design an informational brochure (embedded below) for the Shenandoah Valley’s Resource Conservation and Development Council (Shenandoah RC&D).

This lead to an interesting three year contract to organize and collect written materials for the “flex fencing stream exclusion” watershed program. The program provides financial assistance to farmers willing to erect fencing to keep animals from polluting the watershed. The fencing is typically accompanied by erosion-prevention planting techniques, too.

The program is privately funded through the Chesapeake Bay Funders Network.

From a content management standpoint the flex fencing project demands keeping track of, and documenting, numerous pieces of varied content (written materials – such as contracts and transcribed farmer interviews – to digital content, such as before/after photos).

Content is pretty essential when you think about its role securing funding for a non-profit. The content collected and managed tells the story of what’s been accomplished.

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Web Content Strategy & Social Media: Food Retail

Mid-Atlantic States

Content strategy required for independent food retail, too

Challenge:
Inform the public about the products, services, and philosophy of one of the Mid-Atlantic’s few remaining independently-owned, USDA-inspected meat processing facilities.

Solution:
Develop content strategy and related copy for a social media presence and new, CMS-driven website.

Client:
T&E Meats, Harrisonburg, Virginia

Excerpt:

Why T&E Meats
In 2007 Joe Cloud joined forces with farmer, author, and activist Joel Salatin to save one of the few remaining independent, USDA-inspected abbatoirs in the Mid-Atlantic.

The existing butcher shop had been named “T&E Meat Market” after Tommy and Erma May, the previous owners. Cloud and Salatin renamed it “T&E: True and Essential” to highlight the crucial role meat processing plays in the local food ecosystem and to mark the difference between sustainabily-produced local meats and the industrial system.

T&E enables farmers in Virginia to raise and direct market quality livestock by providing excellent processing services under USDA inspection.

A small-scale facility like T&E Meats skillfully and respectfully butchers its livestock compared to the mechanised and inhumane systems common to most large commercial meat processing plants.

We are the only remaining full-service butcher shop and abbatoir in the Shenandoah Valley.

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See: T&E Meats website and T&E Meats Facebook page

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