Radio Spot Sample
Radio isn't dead
Raise awareness about state and local funds available for new entrepreneurs and existing independent business owners
Solution:
A series of connected radio spots to air early 2010
Client:
Local micro-finance lending agency
—
Script 1: Stream of Consciousness
target: new entrepreneurs
:60 seconds
SFX: SMALL CITY SOUNDS: TRAFFIC, PEDESTRIANS, CONVERSATION, BIRDS, etc. UP & UNDER (:03 seconds)
ANNCR: Have these thoughts crossed your mind?
MALE 1: No one works harder than me. Why not strike out on my own? It’s time. I have the knowledge. I could—
FEMALE 1: —be my own boss. Why wait for someone else to give me an opportunity? Life is about creating—
OLDER FEMALE: —new opportunities. I had a satisfying career. Now that I’m retired, I’d really like to focus on my dream, which is to open—
OLDER MALE: —a new business. It’s been tough looking for a job. Seems like the perfect time to take control of my future and start a business.
ANNCR: Did you know that some of most successful businesses in the United States were started during a recession?
ANNCR: Did you know the Staunton Creative Community Fund is seeking motivated, dedicated entrepreneurs? You may be eligible for up to $34,000 in loan money to start your own business.
ANNCR: Isn’t it time to be your own boss? Call XXX-XXXX or go to XXXXXXX.com for more information.
SFX: SMALL CITY SOUNDS: TRAFFIC, PEDESTRIANS, CONVERSATION, BIRDS, etc. UP & OUT (:03 seconds)
###
