Uh, oh: Everyone is a Publisher The paradox: marketing your business online is cheap and effective. But, it is time consuming. The effort involved is a commitment many overworked, independent business owners cannot afford. I can relate! There are too many other things to do to keep the lights on—particularly if your business is so “micro” that you’re the entire marketing department!
How “Touch Factor” with Content Marketing Impacts Customer Lifecycle and Business Margin Online
A common dilemma – what’s the harm if you just pay a little for marketing content?
Detailed portfolio of content strategy projects.
I’m teaching marketing via social media channels in two upcoming “Facebook for Artists” classes…
Drop – as in “add” – this key element in your online marketing materials.
Great copy doesn’t just happen. It requires careful consideration and combination of these four strategies.
Effective content and content marketing is shifting. It requires keen content management to cross a Darwin-esque divide in approach.
How to deal with zombie content.
“Clean water” is really a widget in a discussion about the connection between data organization and management (content strategy) and its communication objectives (content marketing).