Posted by katiemccaskey on May 27, 2011 · Leave a Comment
Uh, oh: Everyone is a Publisher The paradox: marketing your business online is cheap and effective. But, it is time consuming. The effort involved is a commitment many overworked, independent business owners cannot afford. I can relate! There are too many other things to do to keep the lights on—particularly if your business is so “micro” that you’re the entire marketing department!
Posted by katiemccaskey on February 11, 2011 · 1 Comment
How “Touch Factor” with Content Marketing Impacts Customer Lifecycle and Business Margin Online
Category content marketing, Digital Marketing & Branding · Tags Business, content marketing, Customer retention, Internet marketing, Lead generation, lifecycle marketing, Marketing, Marketing and Advertising, Marketing strategy, touch points
Posted by katiemccaskey on November 4, 2010 · Leave a Comment
A common dilemma – what’s the harm if you just pay a little for marketing content?
Category content marketing · Tags bungee cord, bungee cords, Business, content, content marketing, engagement, Internet marketing, Marketing, marketing materials, pay, pinch penny, reputation, sale, Search Engine Optimization, seo copywriting, Treadmill, Treadmill Desk, treadmills, user generated content, web copywriter, web writing, why, world wide web, writing for the web
Posted by katiemccaskey on October 28, 2010 · Leave a Comment
Detailed portfolio of content strategy projects.
Posted by katiemccaskey on October 25, 2010 · Leave a Comment
I’m teaching marketing via social media channels in two upcoming “Facebook for Artists” classes…
Posted by katiemccaskey on October 7, 2010 · Leave a Comment
Drop – as in “add” – this key element in your online marketing materials.
Posted by katiemccaskey on September 30, 2010 · 3 Comments
Great copy doesn’t just happen. It requires careful consideration and combination of these four strategies.
Category content marketing · Tags Arts, Attention, Business, content marketing, copywriting, Groupon, Marketing, Marketing and Advertising, New York Times, seo copy, social media, web, web content strategy, web copy, web writing, Writer, Writing
Posted by katiemccaskey on September 23, 2010 · Leave a Comment
Effective content and content marketing is shifting. It requires keen content management to cross a Darwin-esque divide in approach.
Category content marketing, content strategy · Tags Content management, content marketing, content strategy, Facebook, Internet marketing, Marketing, Search Engine Optimization, Site Management, Twitter, Web 2.0, Web Design and Development, Web search engine, Website
Posted by katiemccaskey on September 15, 2010 · Leave a Comment
How to deal with zombie content.
Category content marketing, content strategy · Tags Business, Content management, creative commons, Death, Marketing, Marketing strategy, Odd Staunton, Pepsi, Promotion, reincarnation, Site Management, Swannanoa, Web Design and Development, Web search engine
Posted by katiemccaskey on September 10, 2010 · Leave a Comment
“Clean water” is really a widget in a discussion about the connection between data organization and management (content strategy) and its communication objectives (content marketing).
Category content marketing, content strategy, Portfolio Samples, RSS, Twitter · Tags Business, communication, Facebook, Google Docs, Government agency, Internet marketing, Marketing, Marketing and Advertising, Marketing strategy, Online and offline, Shenandoah RC&D, social media
