Posted by katiemccaskey on April 29, 2011 · Leave a Comment
[Adopting a content marketing plan requires foresight to understand that results are cumulative.]
Posted by katiemccaskey on February 11, 2011 · 1 Comment
How “Touch Factor” with Content Marketing Impacts Customer Lifecycle and Business Margin Online
Category content marketing, Digital Marketing & Branding · Tags Business, content marketing, Customer retention, Internet marketing, Lead generation, lifecycle marketing, Marketing, Marketing and Advertising, Marketing strategy, touch points
Posted by katiemccaskey on September 15, 2010 · Leave a Comment
How to deal with zombie content.
Category content marketing, content strategy · Tags Business, Content management, creative commons, Death, Marketing, Marketing strategy, Odd Staunton, Pepsi, Promotion, reincarnation, Site Management, Swannanoa, Web Design and Development, Web search engine
Posted by katiemccaskey on September 10, 2010 · Leave a Comment
“Clean water” is really a widget in a discussion about the connection between data organization and management (content strategy) and its communication objectives (content marketing).
Category content marketing, content strategy, Portfolio Samples, RSS, Twitter · Tags Business, communication, Facebook, Google Docs, Government agency, Internet marketing, Marketing, Marketing and Advertising, Marketing strategy, Online and offline, Shenandoah RC&D, social media
Posted by katiemccaskey on September 1, 2010 · Leave a Comment
How content strategy and content marketing is applied to an arts and crafts practitioner.
Category content strategy, Digital Marketing & Branding, Portfolio Samples · Tags arts & crafts, content marketing, content strategy, Facebook, Liz Beavers, Marketing, Marketing strategy, sculptor, Sculpture, Search Engine Optimization, SEO, social media, Website
