Posts Tagged ‘Lead generation’

“Touch Factor” in Content Marketing Impacts Customer Lifecycle

Don't overlook other steps in the sales chainIs the cashier with the microphone headset responsible for your Big Mac purchase?

Well, he may take your order and therefore “make the sale”, but, we all know sales are the result of ongoing, strategic marketing initiatives. The famous “Golden Arches” are equally famous for producing multiple customer touch-points throughout diverse media streams. This repetitive, multi-channel approach to marketing ensures your “Mac Attack” purchase when you pull into the drive-thru.

When it comes to selling the real work starts with the development and execution of a strategic marketing plan. There is no exception when you’re selling online. To do this most effectively you’ll need a content marketing strategy. “Content marketing” is an online discipline that oversees the development of highly targeted, specialized content that serves as a starting point for lead development, customer acquisition, and customer retention.

Let’s briefly look at each.

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Posted by katiemccaskey in content marketing, Digital Marketing & Branding

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Class: Building Small Business Brand Through Blogging

Building Small Business Brand Through Blogging

Learn how to communicate effectively and build brand awareness through blogging. We’ll discuss the strategic use of a blog to enhance your online reputation and act as a lead generation tool for your small business.

NOTE: This class is extremely limited due to the personal and direct attention given to all participants.

This class assumes you already have a blog. If you do not yet have a blog, sign up for a free blog at Blogger prior to the class.

You will learn:

  • What to write
  • How frequently to write
  • How to manage comments, spam, and link-baiting
  • How to know when your brand is mentioned elsewhere online
  • Second-party tools to make blogging faster and easier
  • How to outsource blogging responsibilities to a professional blog management company
  • How to subscribe to, and monitor, competitors’ blogs

Class is two hours long.

Price: $200
Location: 9 South Augusta Street, Staunton at the Staunton Creative Community Fund offices
Next Session: Saturday, October 10th

Reserve your space now by paying online via debit or credit card.



You may also pay at the door if enrollment space allows.
For more info: 540-466-4141

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Posted by katiemccaskey in Digital Marketing & Branding

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Class: Create an E-Book Info-Product

e-books EPUB
Image by ceslava.com via Flickr

In 2003 I created my first e-Book on a niche topic. It continues to sell today, providing a consistent stream of income.

You, too, can create a similar digital asset. We’ll strategize and determine the best use of your e-Book. Will you sell it online? Use it to create lead generation for your business? Or, will you choose to distribute it for free to demonstrate expertise?

In this class we’ll dissect my e-Book and you will learn:

  • How to identify a niche topic or topic demonstrating your core competencies and expertise
  • How to write your e-Book, or have someone ghost write it for you
  • How to illustrate your e-Book
  • How to optimize your e-Book for on-screen viewing and digital download
  • How to set up an online merchant account so you can accept debit and credit cards
  • How to market, sell, and distribute your e-Book online

Basic digital literacy with word processing and graphics programs required

Cost: $200
Location: 9 North Augusta Street, Staunton Creative Community Fund offices
Next Session: Saturday, October 31st


Reserve your space now by paying online via debit or credit card.
You may also pay at the door if enrollment space allows.
For more info: 540-466-4141

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Posted by katiemccaskey in e-Books

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