Web Content Strategy & Social Media: Food Retail
Content strategy required for independent food retail, too
Inform the public about the products, services, and philosophy of one of the Mid-Atlantic’s few remaining independently-owned, USDA-inspected meat processing facilities.
Solution:
Develop content strategy and related copy for a social media presence and new, CMS-driven website.
Client:
T&E Meats, Harrisonburg, Virginia
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Excerpt:
Why T&E Meats
In 2007 Joe Cloud joined forces with farmer, author, and activist Joel Salatin to save one of the few remaining independent, USDA-inspected abbatoirs in the Mid-Atlantic.
The existing butcher shop had been named “T&E Meat Market” after Tommy and Erma May, the previous owners. Cloud and Salatin renamed it “T&E: True and Essential” to highlight the crucial role meat processing plays in the local food ecosystem and to mark the difference between sustainabily-produced local meats and the industrial system.
T&E enables farmers in Virginia to raise and direct market quality livestock by providing excellent processing services under USDA inspection.
A small-scale facility like T&E Meats skillfully and respectfully butchers its livestock compared to the mechanised and inhumane systems common to most large commercial meat processing plants.
We are the only remaining full-service butcher shop and abbatoir in the Shenandoah Valley.
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See: T&E Meats website and T&E Meats Facebook page
Related articles
- The ‘lunatic’ singlehandedly taking on the US agricultural system (telegraph.co.uk)
- Joel Salatin on Big Organic and the Future of Food (thekitchn.com)
