Posted by katiemccaskey on February 11, 2011 · 1 Comment
How “Touch Factor” with Content Marketing Impacts Customer Lifecycle and Business Margin Online
Category content marketing, Digital Marketing & Branding · Tags Business, content marketing, Customer retention, Internet marketing, Lead generation, lifecycle marketing, Marketing, Marketing and Advertising, Marketing strategy, touch points
Posted by katiemccaskey on November 4, 2010 · Leave a Comment
A common dilemma – what’s the harm if you just pay a little for marketing content?
Category content marketing · Tags bungee cord, bungee cords, Business, content, content marketing, engagement, Internet marketing, Marketing, marketing materials, pay, pinch penny, reputation, sale, Search Engine Optimization, seo copywriting, Treadmill, Treadmill Desk, treadmills, user generated content, web copywriter, web writing, why, world wide web, writing for the web
Posted by katiemccaskey on November 1, 2010 · Leave a Comment
Welcome, Content Marketing Institute readers and friends. I’d love to connect, particularly if you share my interest in content marketing for the restoration economy.
Posted by katiemccaskey on October 28, 2010 · Leave a Comment
Detailed portfolio of social media clients and projects.
Posted by katiemccaskey on October 7, 2010 · Leave a Comment
Drop – as in “add” – this key element in your online marketing materials.
Posted by katiemccaskey on September 23, 2010 · Leave a Comment
Effective content and content marketing is shifting. It requires keen content management to cross a Darwin-esque divide in approach.
Category content marketing, content strategy · Tags Content management, content marketing, content strategy, Facebook, Internet marketing, Marketing, Search Engine Optimization, Site Management, Twitter, Web 2.0, Web Design and Development, Web search engine, Website
Posted by katiemccaskey on September 10, 2010 · Leave a Comment
“Clean water” is really a widget in a discussion about the connection between data organization and management (content strategy) and its communication objectives (content marketing).
Category content marketing, content strategy, Portfolio Samples, RSS, Twitter · Tags Business, communication, Facebook, Google Docs, Government agency, Internet marketing, Marketing, Marketing and Advertising, Marketing strategy, Online and offline, Shenandoah RC&D, social media
