Small Business Should Embrace Content Marketing
Content marketing is a tactic any small business owner can use to promote their business.
Posts Tagged ‘Independent business’
Content Marketing: Small Business
Uh, oh: Everyone is a Publisher
The paradox: marketing your business online is cheap and effective. But, it is time consuming. The effort involved is a commitment many overworked, independent business owners cannot afford. I can relate! There are too many other things to do to keep the lights on—particularly if your business is so “micro” that you’re the entire marketing department!
TweetRadio Spot Sample
Radio isn't deadChallenge:
Raise awareness about state and local funds available for new entrepreneurs and existing independent business owners
Solution:
A series of connected radio spots to air early 2010
Client:
Local micro-finance lending agency
—
Script 1: Stream of Consciousness
target: new entrepreneurs
:60 seconds
SFX: SMALL CITY SOUNDS: TRAFFIC, PEDESTRIANS, CONVERSATION, BIRDS, etc. UP & UNDER (:03 seconds)
ANNCR: Have these thoughts crossed your mind?
MALE 1: No one works harder than me. Why not strike out on my own? It’s time. I have the knowledge. I could—
FEMALE 1: —be my own boss. Why wait for someone else to give me an opportunity? Life is about creating—
OLDER FEMALE: —new opportunities. I had a satisfying career. Now that I’m retired, I’d really like to focus on my dream, which is to open—
OLDER MALE: —a new business. It’s been tough looking for a job. Seems like the perfect time to take control of my future and start a business.
ANNCR: Did you know that some of most successful businesses in the United States were started during a recession?
ANNCR: Did you know the Staunton Creative Community Fund is seeking motivated, dedicated entrepreneurs? You may be eligible for up to $34,000 in loan money to start your own business.
ANNCR: Isn’t it time to be your own boss? Call XXX-XXXX or go to XXXXXXX.com for more information.
SFX: SMALL CITY SOUNDS: TRAFFIC, PEDESTRIANS, CONVERSATION, BIRDS, etc. UP & OUT (:03 seconds)
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