Local Search: Get Started
[Advantages and considerations of using Google Places and Facebook Places for marketing purposes.]
Writing for Robots Spins Outta Control
Bad move: online marketers forget the basics and chase the robots.
Autoresponder Sample
Challenge: Use a confirmation email to reaffirm a customer’s decision to sign up
What is Natural Search Optimization? (NSO)
An explanation of natural search optimization and how it affects your website’s overall SEO (search engine optimization).
Class: Online Brand Management for Small Business
“You are who Google says you are” – how to manage your online reputation.
Bling Your Ping: How and Why to RSS
RSS (Really Simple Syndication) is a critical tool to use and understand. Here’s a brief description and link to an-easy-to-understand video explanation.
