How to Spot a Phony Facebook Friend

Your high school acquaintances are coming after you—along with former co-workers, one-time neighbors, and that guy you spoke to briefly at a gas station in 2002.

Local Search: Get Started

FacebookPlaces

[Advantages and considerations of using Google Places and Facebook Places for marketing purposes.]

Facebook’s New “Send” Tool

FacebookSendButton

[Watch as Facebook's "SEND" button becomes as common as the "LIKE" button.]

Staunton, VA Social Media Classes

Attention, local friends: In May I’ll be teaching again. Join me for an introductory social media class and/or classes focused exclusively on Facebook and Twitter basics. Community members are welcome to join the class by registering with Staunton Parks and Recreation.

Content Marketing Tech Tools

Content marketing requires technology tools to produce, manage, and organize content that your audience finds useful. In this new, semi-regular feature, I’ll be featuring tech tools to help you get the job done faster and better. Hyper Alerts – Notification for Facebook Page Activity Hyper Alerts will notify you whenever someone comments on one of your Facebook pages. It works similarly to Google Alerts – just enter the pages you’re monitoring and the preferred notification schedule. Advantages include:

Do You Like My Favorite Band?

Corporate social media policy should encourage employee use at all levels. Moreover, it should embrace diversity and independent thought and opinion. Incept case study.

Personal Profile to Business Profile on Facebook

Businesses should not use personal Facebook profiles. It is a common mistake that can greatly impact your professional appearance.

Portfolio – Social Media

Detailed portfolio of social media clients and projects.

Class: Facebook for Artists

I’m teaching marketing via social media channels in two upcoming “Facebook for Artists” classes…

Preparing for Content Evolution

Effective content and content marketing is shifting. It requires keen content management to cross a Darwin-esque divide in approach.

Organic Themes