[Content strategy can significantly improve traffic without changing underlying content.]
Increasingly *how* you say something is just as crucial as *what* you say…
Content “upcycling” is a strategy to use old, “evergreen” content online. An example from Big “O” Tree and Lawn Service.
A common dilemma – what’s the harm if you just pay a little for marketing content?
How do you capture and retain attention in an ADD world? By providing original, and highly valuable, specialized content.