Posts Tagged ‘content’
More Like “Howdy”, Less Like “Hi”
Voice Consistency in Content Marketing
How does your content “sound” to prospects?
Voice is particularly important because content marketing strategy lassos multiple kinds of media towards a collective goal. Individual bits of content need to sound like they originate from the same source (your brand).
Sprout Content highlights some reasons why voice consistency is important, including “biggies” such as:
TweetContent “Upcycling”
So you’re aware that your content cannot die and therefore why you need to prepare your content to evolve.
But, whoa! What about all that content you’ve already generated? Online? Offline? How do you “upcycle” it to a more meaningful purpose?
TweetCheap Content is Dangerous
Point eight.
Approximately .8 mph is top racing speed of my “treadmill desk” hack, shown here. (Yes, I’m writing this while on it. Crazy, eh?) I’ve logged plenty of miles and written over 200,000 words on my “treadmill desk”. Work words, by the way: I don’t count the rest.
Never heard of a treadmill desk? Click here for a quick search. You’ll find passionate supporters. Note the “suped up” models cost around $4k, and cheapest manufactured model is about $400. For a mere $40, you can buy a treadmill shelf.
Or… You Can Bust Out the Bungee Cord
TweetPortfolio — Content Marketing
Original content is highly valuable
My specialty is content marketing. This field combines traditional marketing skills with new media fluency, specifically social media. I arrived at this specialty after several years professional experience in online media.
I am particularly interested in helping companies and organizations explain their “green” initiatives to customers, constituents, and other stakeholders.
Select list of content-driven marketing clients:
Aol – America Online
Will the future bring more walkable development? Creative, adaptive re-use of buildings? These and other “green” themes explored in content for three specialized real-estate websites. Also managed social media for three Aol properties, resulting in +1556.67% ytd growth. (2009-2010)
Big “O” Tree
Whether you choose beautification, environmental health, or just plain enjoyment as your top reason to love nature, it’s good to know you can find specialized content pertaining to health and care of Mid-Atlantic plants and trees. Also designed the website. (2010)
Content Marketing Institute (CMI)
Wondering how content marketing can help your online presence? I am a regular contributor to this thought-leader industry site. In addition, I produce case studies from other online content marketing experts.
Imperial College London
Americans might find a 7ft-tall thermometer a “weird” college mascot. Not so at one of the finest British institutions. Content for existing and prospective students as well as alumni takes a fun look at the history of, and current status of, mascotry at the university. (2010-current)
Mary Baldwin College
Environment-Based Learning is the next nationwide teaching trend; MBC is offering one of the only masters degree teacher certification programs, and yes, specialized online marketing content is required. (Via Moore Public Relations, 2010)
Shenandoah Resource Conservation and Development (RC&D)
Don’t be foolish: farmers are indeed aware of their vital role in restoring our natural world. Managing content online and offline assures multiple stakeholders are informed of progress. (2010-2013)
TXU
Everything is big in Texas – including the state’s largest utility company and it’s desire to offer innovation solar, wind, and other options to its customers. Brighten, TXU’s collection of consumer-level conservation products, requires specialized content marketing. (2010-current)
