New content marketing microsite features writers and marketers focused on online content.
Tweet-able Lessons from #cmworld 2011 9 seconds. Its the attention span of goldfish—and most of your audience. Know this. (TY @sallyhogshead) Bring your best game to an introduction. It’s your only hope for further access and relationship-building. (TY @sallyhogshead) You, and your content, must be fascinating. How? By tapping into your authentic self, as person or organization. (TY @sallyhogshead) If you’re practicing real-time content marketing, you might be able to leverage paragraph 2 in mainstream news stories. (TY @dmscott) No one should prevent you from…
Recap of this morning’s panel at Content Marketing World, Cleveland.
More showing, less telling. These and other important updates for readers.
Favorite content marketing posts in the first half of 2011.
[Content marketing is developed inside large corporations, too. Do you think employees should own the rights to the content they produce on the clock?]
[Content marketing requires that content that is fresh, relevant, and creative. Is yours "learning" to be smarter?]
[Small businesses can also benefit from content marketing. Here are three ideas for a Realtor, and three tips to ensure quality content is delivered.]
Uh, oh: Everyone is a Publisher The paradox: marketing your business online is cheap and effective. But, it is time consuming. The effort involved is a commitment many overworked, independent business owners cannot afford. I can relate! There are too many other things to do to keep the lights on—particularly if your business is so “micro” that you’re the entire marketing department!
[Microsites aren't new. They're still extremely effective vehicles for custom content and marketing purposes.]