Posts Tagged ‘Consultants’

Recent Work: Environmental Documentation

Shenandoah Valley Farm

Shenandoah Valley Farm

It’s easy to overlook how content development and management supports the work done by non-profit organizations.

Earlier in the year I volunteered to write and design an informational brochure (embedded below) for the Shenandoah Valley’s Resource Conservation and Development Council (Shenandoah RC&D).

This lead to an interesting three year contract to organize and collect written materials for the “flex fencing stream exclusion” watershed program. The program provides financial assistance to farmers willing to erect fencing to keep animals from polluting the watershed. The fencing is typically accompanied by erosion-prevention planting techniques, too.

The program is privately funded through the Chesapeake Bay Funders Network.

From a content management standpoint the flex fencing project demands keeping track of, and documenting, numerous pieces of varied content (written materials – such as contracts and transcribed farmer interviews – to digital content, such as before/after photos).

Content is pretty essential when you think about its role securing funding for a non-profit. The content collected and managed tells the story of what’s been accomplished.

Enhanced by Zemanta

Content Should “GIVE”

Content Strategy
Image by Intersection Consulting via Flickr

How do you define your content strategy? My content philosophy is neatly expressed as “G.I.V.E.:”

G – Great content; defined by giving your audience useful, relevant, and thought-provoking information that directly speaks to their interests and needs

I – Influence; content that demonstrates your leadership, while also directing your audience to a certain behavioral outcome (permission marketing conversion, direct sale, etc.)

V – Value; expressed by your audience’s willingness to share content and make referrals on your behalf

E – Economy; content that conveys critical information clearly and quickly, understanding short attention spans and the requirement to stand apart from a crowd.

Reblog this post [with Zemanta]
content marketing professional offering free tips Follow us Facebook Twiter RSS