Posts Tagged ‘Blog’

Class: Building Small Business Brand Through Blogging

Building Small Business Brand Through Blogging

Learn how to communicate effectively and build brand awareness through blogging. We’ll discuss the strategic use of a blog to enhance your online reputation and act as a lead generation tool for your small business.

NOTE: This class is extremely limited due to the personal and direct attention given to all participants.

This class assumes you already have a blog. If you do not yet have a blog, sign up for a free blog at Blogger prior to the class.

You will learn:

  • What to write
  • How frequently to write
  • How to manage comments, spam, and link-baiting
  • How to know when your brand is mentioned elsewhere online
  • Second-party tools to make blogging faster and easier
  • How to outsource blogging responsibilities to a professional blog management company
  • How to subscribe to, and monitor, competitors’ blogs

Class is two hours long.

Price: $200
Location: 9 South Augusta Street, Staunton at the Staunton Creative Community Fund offices
Next Session: Saturday, October 10th

Reserve your space now by paying online via debit or credit card.



You may also pay at the door if enrollment space allows.
For more info: 540-466-4141

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Posted by katiemccaskey in Digital Marketing & Branding

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Bling Your Ping: How and Why to RSS

Yo! The mouse is nearly dead - but RSS lives & breathesBling – not too long ago you might have resisted using this word, or wearing studded belly rings. (“It’s just not me”). Likewise, you avoided blogs, or learning tech things (“It’s just not me”). Then you noticed bling and blogs are still going strong. Why?

Times, they are a’ changing.

Now, you not only really NEED a blog, you need to BLING it out, (yo!) WHY? Blogs allow you to quickly communicate with your audience and demonstrate your expertise.

Here is some common BLOG terminology:

RSS - a/k/a, Really Simple Syndication, a/k/a blogging. You know, that thing where you can publish directly to your friends, clients, and client’s friends.

Feeds – Your content. Call it your channel, your news feed, your xml feed, or your web feed. But whatever you call it, make sure it’s interesting or useful.

Aggregators - Your news reader. How you “read the feed”. Come in two flavors: web-based or desktop. I prefer Google’s free web-based version.

PING – Your content, in a small tidy package, sent from your computer to others. That’s all you really need to know. But for extra points you can impress people by knowing this stands for “Packet Internet Grouper”.

Blogroll - Your posse of friends’ blogs listed on your site. Manage these using a link management system like www.blogrolling.com

Trackback - A ping that says, “Hey, someone at this blog is talking about you!”. Wouldn’t that be great for real life, too?

Confused? Don’t worry. Pretty soon your blog will be bitchin. Here’s a brief video to review:

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Posted by katiemccaskey in RSS

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