Read It Later: Saving the Best for… Later
Save Time Curating Content with “DVR for the Web”
If you curate content as part of a content marketing strategy (and you should!), here’s a tech tool you’ll appreciate: Read It Later.
Recent Updates
More Like “Howdy”, Less Like “Hi”
Voice Consistency in Content Marketing
How does your content “sound” to prospects?
Voice is particularly important because content marketing strategy lassos multiple kinds of media towards a collective goal. Individual bits of content need to sound like they originate from the same source (your brand).
Sprout Content highlights some reasons why voice consistency is important, including “biggies” such as:
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Content Marketing Tech Tools
Content marketing requires technology tools to produce, manage, and organize content that your audience finds useful. In this new, semi-regular feature, I’ll be featuring tech tools to help you get the job done faster and better.
Hyper Alerts – Notification for Facebook Page Activity
Hyper Alerts will notify you whenever someone comments on one of your Facebook pages. It works similarly to Google Alerts – just enter the pages you’re monitoring and the preferred notification schedule.
Advantages include:
TweetContent “Upcycling”
So you’re aware that your content cannot die and therefore why you need to prepare your content to evolve.
But, whoa! What about all that content you’ve already generated? Online? Offline? How do you “upcycle” it to a more meaningful purpose?
Tweet“Touch Factor” in Content Marketing Impacts Customer Lifecycle
Is the cashier with the microphone headset responsible for your Big Mac purchase?
Well, he may take your order and therefore “make the sale”, but, we all know sales are the result of ongoing, strategic marketing initiatives. The famous “Golden Arches” are equally famous for producing multiple customer touch-points throughout diverse media streams. This repetitive, multi-channel approach to marketing ensures your “Mac Attack” purchase when you pull into the drive-thru.
When it comes to selling the real work starts with the development and execution of a strategic marketing plan. There is no exception when you’re selling online. To do this most effectively you’ll need a content marketing strategy. “Content marketing” is an online discipline that oversees the development of highly targeted, specialized content that serves as a starting point for lead development, customer acquisition, and customer retention.
Let’s briefly look at each.
TweetPersonal Profile to Business Profile on Facebook
Friend or foe? No, the question is: friend or business page when it comes to Facebook.
In the rush to “get on Facebook” many have made a common mistake. The mistake is setting a personal profile but using it for a business. Are you “friends” with a business? Tsk, tsk. That small business set it up wrong. No worries, though: it’s an easy fix. Here’s the “how” and “why”:
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Googling Cancer: Search Algorithms Can Scan Disease for Patient Risk http://t.co/jDo6TZtZ
Updated by @KatieMcCaskey