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Content Marketing Tech Tools
Content marketing requires technology tools to produce, manage, and organize content that your audience finds useful. In this new, semi-regular feature, I’ll be featuring tech tools to help you get the job done faster and better.
Hyper Alerts – Notification for Facebook Page Activity
Hyper Alerts will notify you whenever someone comments on one of your Facebook pages. It works similarly to Google Alerts – just enter the pages you’re monitoring and the preferred notification schedule.
Advantages include:
TweetContent “Upcycling”
So you’re aware that your content cannot die and therefore why you need to prepare your content to evolve.
But, whoa! What about all that content you’ve already generated? Online? Offline? How do you “upcycle” it to a more meaningful purpose?
Tweet“Touch Factor” in Content Marketing Impacts Customer Lifecycle
Is the cashier with the microphone headset responsible for your Big Mac purchase?
Well, he may take your order and therefore “make the sale”, but, we all know sales are the result of ongoing, strategic marketing initiatives. The famous “Golden Arches” are equally famous for producing multiple customer touch-points throughout diverse media streams. This repetitive, multi-channel approach to marketing ensures your “Mac Attack” purchase when you pull into the drive-thru.
When it comes to selling the real work starts with the development and execution of a strategic marketing plan. There is no exception when you’re selling online. To do this most effectively you’ll need a content marketing strategy. “Content marketing” is an online discipline that oversees the development of highly targeted, specialized content that serves as a starting point for lead development, customer acquisition, and customer retention.
Let’s briefly look at each.
TweetPersonal Profile to Business Profile on Facebook
Friend or foe? No, the question is: friend or business page when it comes to Facebook.
In the rush to “get on Facebook” many have made a common mistake. The mistake is setting a personal profile but using it for a business. Are you “friends” with a business? Tsk, tsk. That small business set it up wrong. No worries, though: it’s an easy fix. Here’s the “how” and “why”:
TweetSocial Media – a Trusted Source
I asked Claire Jarrett, a social media colleague across the pond, to share some thoughts about why social media is a growing marketing force. Here’s her guest post. Thanks, Claire!
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People are slowly losing trust in newspaper and television media sources, and fast trying to gain access to news sources which haven’t gone through a hefty editing process. People want reliable information, straight from the horse’s mouth. Blog posts seem to be attracting these people more than a prominent 4-column front-page article in a newspaper. People want their news immediately, they no longer wish to be in front of their television sets to belatedly know what is happening to Roger Federer at the U S Open; they want to see everything live on a web page – now.
TweetCheap Content is Dangerous
Point eight.
Approximately .8 mph is top racing speed of my “treadmill desk” hack, shown here. (Yes, I’m writing this while on it. Crazy, eh?) I’ve logged plenty of miles and written over 200,000 words on my “treadmill desk”. Work words, by the way: I don’t count the rest.
Never heard of a treadmill desk? Click here for a quick search. You’ll find passionate supporters. Note the “suped up” models cost around $4k, and cheapest manufactured model is about $400. For a mere $40, you can buy a treadmill shelf.
Or… You Can Bust Out the Bungee Cord
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BIL Conference - Minds Set Free - an #unconference - HT @AAARenee http://t.co/NZ7vZDzE
Updated by @KatieMcCaskey