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Campaign…or Commitment?
Content Requires Commitment
I like how Georgy Cohen deftly puts it: “Are you one of those people who only cleans the house when you’re expecting company?”
She’s referring to the content commitment required online. Do you approach content development as a one-time campaign? (“Let’s get Marketing on this, stat!”). Or, do you view it as an ongoing marketing process?
TweetContent Marketing: the Long View
Speed Ain’t Everything
Fast results are very rarely lasting results. (Six week grapefruit diet, anyone?)
That’s why you’ve got to commit to your content and not fall prey to quick-fix results. Yes, results can come quickly… but, any strategic marketing plan must include a longer time horizon perspective.
You don’t market and grow a business with short-term tactics. You market and grow a business first by taking a long view of your business and then by persistently working toward distant and ever-bigger goals.
How to Take the Long View
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Bring Me To Your Leader
Someday you may be abducted by aliens. Not “crossing the border” aliens. I mean honest-to-God sci-fi critters.
If/when this happens your web content will probably be the last thing on your mind. (I’d like to add “trust me on this”, but, I’ve only been abducted by rabid David Hasselhoff fans.)
There is a direct parallel between alien abduction and web content. It is:
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Read It Later: Saving the Best for… Later
Save Time Curating Content with “DVR for the Web”
If you curate content as part of a content marketing strategy (and you should!), here’s a tech tool you’ll appreciate: Read It Later.
More Like “Howdy”, Less Like “Hi”
Voice Consistency in Content Marketing
How does your content “sound” to prospects?
Voice is particularly important because content marketing strategy lassos multiple kinds of media towards a collective goal. Individual bits of content need to sound like they originate from the same source (your brand).
Sprout Content highlights some reasons why voice consistency is important, including “biggies” such as:
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BIL Conference - Minds Set Free - an #unconference - HT @AAARenee http://t.co/NZ7vZDzE
Updated by @KatieMcCaskey