You need content marketing strategy to sell your product or service... I assist corporate clients with SEO copywriting, social media, and content strategy.

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Updated by @KatieMcCaskey

Recent Updates

Evil Twin Taught Me Content Marketing

soapcity

Ten years ago I was practicing content marketing—and didn’t even know it.

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Local Search: Get Started

FacebookPlaces

Stay ahead of your competitors by leveraging mobile devices and geo-targeted search engine results. Today I’ll show you two tools: Google Places (for geo-targeted search) and Facebook Places (for social/mobile devices). Onward!

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Facebook’s New “Send” Tool

FacebookSendButton

‘Send’ Button

Facebook’s reach just got bigger—and better for content marketers—thanks to the “Send” button.

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Campaign…or Commitment?

marketing Plan

Content Requires Commitment

I like how Georgy Cohen deftly puts it: “Are you one of those people who only cleans the house when you’re expecting company?”

She’s referring to the content commitment required online. Do you approach content development as a one-time campaign? (“Let’s get Marketing on this, stat!”). Or, do you view it as an ongoing marketing process?

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Content Marketing: the Long View

Speed Ain’t Everything

Fast results are very rarely lasting results. (Six week grapefruit diet, anyone?)

That’s why you’ve got to commit to your content and not fall prey to quick-fix results. Yes, results can come quickly… but, any strategic marketing plan must include a longer time horizon perspective.

You don’t market and grow a business with short-term tactics. You market and grow a business first by taking a long view of your business and then by persistently working toward distant and ever-bigger goals.

How to Take the Long View

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8x Traffic in 1 Week

content tweaks yield massive traffic increase at RVNewsNet.com

In the in-box this morning:

Just happened to pull up the Google Analytics today. Katie’s redesign has moved the traffic up by a factor of about 8x . Not bad for her first week.

Congrats !

The reason? Strategic content tweaks.

 

Bring Me To Your Leader

Someday you may be abducted by aliens. Not “crossing the border” aliens. I mean honest-to-God sci-fi critters.

If/when this happens your web content will probably be the last thing on your mind. (I’d like to add “trust me on this”, but, I’ve only been abducted by rabid David Hasselhoff fans.)

There is a direct parallel between alien abduction and web content. It is:

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Don’t Catch SEO “Black Death”

I had to fire a client this week. The reason? “Black Death” SEO.

Illustration of the Black Death from the Toggenburg Bible (1411)

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Read It Later: Saving the Best for… Later

Save Time Curating Content with “DVR for the Web”

If you curate content as part of a content marketing strategy (and you should!), here’s a tech tool you’ll appreciate: Read It Later.

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More Like “Howdy”, Less Like “Hi”

Voice Consistency in Content Marketing

How does your content “sound” to prospects?

Voice is particularly important because content marketing strategy lassos multiple kinds of media towards a collective goal. Individual bits of content need to sound like they originate from the same source (your brand).

Sprout Content highlights some reasons why voice consistency is important, including “biggies” such as:

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