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	<title>Katie McCaskey</title>
	<link>http://katiemccaskey.com</link>
	<description>content marketing professional offering free tips</description>
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		<title>New Content Marketing Microsite at Atomic Reach</title>
		<description><![CDATA[New content marketing microsite features writers and marketers focused on online content.]]></description>
		<link>http://katiemccaskey.com/2011/11/30/atomic-reach-content-marketing-microsite/</link>
			</item>
	<item>
		<title>12 Tweet-Worthy Content Marketing World Lessons</title>
		<description><![CDATA[Tweet-able Lessons from #cmworld 2011 9 seconds. Its the attention span of goldfish—and most of your audience. Know this. (TY @sallyhogshead) Bring your best game to an introduction. It&#8217;s your only hope for further access and relationship-building. (TY @sallyhogshead) You, and your content, must be fascinating. How? By tapping into your authentic self, as person [...]]]></description>
		<link>http://katiemccaskey.com/2011/09/15/12-tweet-worthy-lessons-content-marketing-world-lessons/</link>
			</item>
	<item>
		<title>Copyblogger, Social Media Examiner: Live from Content Marketing World</title>
		<description><![CDATA[Recap of this morning's panel at Content Marketing World, Cleveland.]]></description>
		<link>http://katiemccaskey.com/2011/09/08/copyblogger-social-media-examiner-live-from-content-marketing-world/</link>
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		<title>New Office, New Projects!</title>
		<description><![CDATA[More showing, less telling. These and other important updates for readers.]]></description>
		<link>http://katiemccaskey.com/2011/08/26/new-office-new-projects/</link>
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		<title>Half Way to New Years!</title>
		<description><![CDATA[Favorite content marketing posts in the first half of 2011.]]></description>
		<link>http://katiemccaskey.com/2011/07/01/half-way-to-new-years/</link>
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		<title>Inside Corporate Content Marketing</title>
		<description><![CDATA[[Content marketing is developed inside large corporations, too. Do you think employees should own the rights to the content they produce on the clock?]]]></description>
		<link>http://katiemccaskey.com/2011/06/24/inside-corporate-content-marketing/</link>
			</item>
	<item>
		<title>Content Marketing Toolkit</title>
		<description><![CDATA[[I've collected a group of social media tools helpful for content marketers. Here are two new discoveries that extend Twitter.]]]></description>
		<link>http://katiemccaskey.com/2011/06/17/content-marketing-toolkit/</link>
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		<title>Is Your Content Learning?</title>
		<description><![CDATA[[Content marketing requires that content that is fresh, relevant, and creative. Is yours "learning" to be smarter?]]]></description>
		<link>http://katiemccaskey.com/2011/06/10/is-your-content-learning/</link>
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		<title>Small Business Should Embrace Content Marketing</title>
		<description><![CDATA[[Small businesses can also benefit from content marketing. Here are three ideas for a Realtor, and three tips to ensure quality content is delivered.]]]></description>
		<link>http://katiemccaskey.com/2011/06/03/small-business-should-embrace-content-marketing/</link>
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		<title>Content Marketing: Small Business</title>
		<description><![CDATA[Uh, oh: Everyone is a Publisher The paradox: marketing your business online is cheap and effective. But, it is time consuming. The effort involved is a commitment many overworked, independent business owners cannot afford. I can relate! There are too many other things to do to keep the lights on—particularly if your business is so [...]]]></description>
		<link>http://katiemccaskey.com/2011/05/27/content-marketing-small-business/</link>
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