Archive for the ‘Digital Marketing & Branding’ Category

Content Marketing Toolkit

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Content Marketing Includes Social Media

Patricia Redsicker’s review of the book Content Rules includes a great observation:

I had not yet made the connection between social media and content marketing – I was still treating them as two separate entities.

OneForty

To assist other marketers with the task of incorporating social media into their content marketing plans, I’ve created a collection of social media tools for content marketing at OneForty. (If you are unaware, OneForty functions as the “app store” for Twitter.)

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Posted by katiemccaskey in content marketing, Social Media, Twitter

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Small Business Should Embrace Content Marketing

realtor-logo

Content marketing is a tactic any small business owner can use to promote their business.

Why invest time with content marketing?

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Posted by katiemccaskey in content marketing, small business

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Content Marketing: Small Business

GeorgeBowersGrocery

Uh, oh: Everyone is a Publisher

The paradox: marketing your business online is cheap and effective. But, it is time consuming. The effort involved is a commitment many overworked, independent business owners cannot afford. I can relate! There are too many other things to do to keep the lights on—particularly if your business is so “micro” that you’re the entire marketing department!

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Posted by katiemccaskey in content marketing, small business

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More Like “Howdy”, Less Like “Hi”

Voice Consistency in Content Marketing

How does your content “sound” to prospects?

Voice is particularly important because content marketing strategy lassos multiple kinds of media towards a collective goal. Individual bits of content need to sound like they originate from the same source (your brand).

Sprout Content highlights some reasons why voice consistency is important, including “biggies” such as:

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Posted by katiemccaskey in content marketing, How to

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Writing for Robots Spins Outta Control

Companies understand they must think and act like publishers…but they make a big mistake prioritizing the robots.

“Robots”, you say?

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Posted by katiemccaskey in content marketing, How to, web writing

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Content Marketing Tech Tools

Content marketing requires technology tools to produce, manage, and organize content that your audience finds useful. In this new, semi-regular feature, I’ll be featuring tech tools to help you get the job done faster and better.

Hyper Alerts – Notification for Facebook Page Activity

Content Marketing Tech Tool

Hyper Alerts will notify you whenever someone comments on one of your Facebook pages. It works similarly to Google Alerts – just enter the pages you’re monitoring and the preferred notification schedule.

Advantages include:

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Posted by katiemccaskey in content marketing, How to, Latest News, Social Media

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Content “Upcycling”

So you’re aware that your content cannot die and therefore why you need to prepare your content to evolve.

But, whoa! What about all that content you’ve already generated? Online? Offline? How do you “upcycle” it to a more meaningful purpose?

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Posted by katiemccaskey in content marketing, How to

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Do You Like My Favorite Band?

My first job after college was at a weirdly sterile advertising agency. I didn’t realize at the time how usual it was that I had my own office – with a window, no less! I promptly moved in and pasted up a bunch of band posters, photos, and a collection of odds and ends. It said:

I am creative, and I am ready to work!

Secretly, I also hoped it said:

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Posted by katiemccaskey in Social Media

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“Touch Factor” in Content Marketing Impacts Customer Lifecycle

Don't overlook other steps in the sales chainIs the cashier with the microphone headset responsible for your Big Mac purchase?

Well, he may take your order and therefore “make the sale”, but, we all know sales are the result of ongoing, strategic marketing initiatives. The famous “Golden Arches” are equally famous for producing multiple customer touch-points throughout diverse media streams. This repetitive, multi-channel approach to marketing ensures your “Mac Attack” purchase when you pull into the drive-thru.

When it comes to selling the real work starts with the development and execution of a strategic marketing plan. There is no exception when you’re selling online. To do this most effectively you’ll need a content marketing strategy. “Content marketing” is an online discipline that oversees the development of highly targeted, specialized content that serves as a starting point for lead development, customer acquisition, and customer retention.

Let’s briefly look at each.

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Posted by katiemccaskey in content marketing, Digital Marketing & Branding

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Personal Profile to Business Profile on Facebook

 

Friend or foe? No, the question is: friend or business page when it comes to Facebook.

 

In the rush to “get on Facebook” many have made a common mistake. The mistake is setting a personal profile but using it for a business. Are you “friends” with a business? Tsk, tsk. That small business set it up wrong. No worries, though: it’s an easy fix. Here’s the “how” and “why”:

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Posted by katiemccaskey in Content Marketing, Digital Marketing & Branding, How to, small business, Social Media

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