[I've collected a group of social media tools helpful for content marketers. Here are two new discoveries that extend Twitter.]
[Small businesses can also benefit from content marketing. Here are three ideas for a Realtor, and three tips to ensure quality content is delivered.]
Uh, oh: Everyone is a Publisher The paradox: marketing your business online is cheap and effective. But, it is time consuming. The effort involved is a commitment many overworked, independent business owners cannot afford. I can relate! There are too many other things to do to keep the lights on—particularly if your business is so “micro” that you’re the entire marketing department!
Increasingly *how* you say something is just as crucial as *what* you say…
Bad move: online marketers forget the basics and chase the robots.
Content marketing requires technology tools to produce, manage, and organize content that your audience finds useful. In this new, semi-regular feature, I’ll be featuring tech tools to help you get the job done faster and better. Hyper Alerts – Notification for Facebook Page Activity Hyper Alerts will notify you whenever someone comments on one of your Facebook pages. It works similarly to Google Alerts – just enter the pages you’re monitoring and the preferred notification schedule. Advantages include:
Content “upcycling” is a strategy to use old, “evergreen” content online. An example from Big “O” Tree and Lawn Service.
Corporate social media policy should encourage employee use at all levels. Moreover, it should embrace diversity and independent thought and opinion. Incept case study.
How “Touch Factor” with Content Marketing Impacts Customer Lifecycle and Business Margin Online
Businesses should not use personal Facebook profiles. It is a common mistake that can greatly impact your professional appearance.