Professional Summary

I can help you craft clear, concise, and effective sales and marketing messages for a variety of channels, including social media.

You may ask, “what do you mean, you are an ‘urban escapee’ commercial writer?”

“Urban escapee” is my short-hand for a specific set of interrelated topics which concern our collective future, and about which I am very passionate:

• Downtown redevelopment
• Environmental activism
• Farm & food issues
• Historic preservation
• Microfinance
• New urbanism
• Small business
• Real estate and smart development
• Technology

Who hires an “urban escapee” commercial writer? Clients attuned to these issues who need content and content strategy.

AOL Real Estate is an example: I manage the social media streams of @RentedSpaces @AOLRealEstate @AOLHousingMkts and @HousingWatch. I also write about a variety of real estate topics, with particular interest in green/new urbanism topics. (RSS)

Specific services are listed here.

My professional background rests at the intersection of writing, design, and technology. I hold a masters degree from NYU and a bachelors degree from Purdue University. More details at LinkedIn.

Clients

Select client list:
AOL Real Estate
Real estate-related content sites

Eastern Mennonite University
Sustainability-focused MBA program

George Bowers Grocery
Independent, local-foods and specialty grocery

McCaskey Law
Lawyer who structures conservation easements

T&E Meats
Small-scale, independent abbatoir providing local meat

Response

“McCaskey’s commentary takes the NYT to hilarious hyperbole, but illustrates how specific apartment renters can (and likely want) from the units they live in: ‘Living near the elevator is great when you’re moving in, and a boon when you’re moving out, but, well, here’s the suckage: the near-constant grind of wheels and the all-hours gathering of noisy people. Going up? Nah, don’t think so.’”
— Multifamily Executive Magazine

Testimonials

Katie McCaskey weaves lively, insightful and powerful graphic ideas that start with story and keep you hooked. Her sense of comedy and the unexpected is pure genius.
— Dan Amernick, member, Writers Guild of America, West

Personal Summary

Hello Twitter Friends offers a peek into my interests and curiosities. I live with my husband, Brian, owner of George Bowers Grocery, and cat in Staunton, Virginia. Random musings on urbanism and historic home restoration at my infrequently-updated blog, Urban Escapee.

Contact

540-466-4141
katie.mccaskey<-at->gmail.com
Twitter: @KatieMcCaskey
www.facebook.com/katie.mccaskey