Professional Summary

You need to craft clear, concise, and effective sales and marketing messages for a variety of channels, including social media. Let me do it for you.

I am very passionate about the following topics, but produce for a variety of outlets:

• Downtown redevelopment
• Environmental activism
• Farm & food issues
• Historic preservation
• Microfinance
• Urbanism
• Small business
• Real estate and smart development
• Technology

Who hires a commercial writer and content strategist? Clients attuned to the fact that content marketing online and off-line drives business.

AOL Real Estate is an example: I manage the social media streams of @RentedSpaces @AOLRealEstate and @HousingWatch. I also write about a variety of real estate topics, with particular interest in green/urbanism topics. (RSS)

Please browse a select group of companies who utilize my services. Here’s a list of specific services.

My professional background rests at the intersection of writing, design, and technology. Most recently I was Director of Content Strategy at Geezeo.com, a banking technology start-up. However, my career began with an emphasis on multimedia design as a web designer at Sony Pictures. My diverse experience with, and understanding of,  online communication gives my clients a unique advantage.

I hold a masters degree from NYU and a bachelors degree from Purdue University. More details at LinkedIn.

Personal Summary

Hello Twitter Friends offers a peek into my interests and curiosities. I live with my husband, Brian, owner of George Bowers Grocery, and cats in Staunton, Virginia. Random musings on urbanism and historic home restoration at my infrequently-updated blog, Urban Escapee.

Contact

540-466-4141
katie.mccaskey<-at->gmail.com
Twitter: @KatieMcCaskey
www.facebook.com/katie.mccaskey