Whoa! I took a few weeks off from blogging to work on my book and here’s what I missed in the world of Content Marketing:

Atomic Reach now features a Content Marketing microsite. It’s a one-stop microsite focused on content marketing topics, and is a great addition to CMI’s resources. If you’re a fellow content marketer apply today to be a part of it and you could win a $350 Best Buy gift card!

Also available is the Social Marketing ROI Report about the ROI of Social Marketing. Download the report for free before December 9. ($97 value)

Content Marketing Tribe

Finally, a great post about creating better buyer personas by Jayme Thomason of DivvyHQ @jaymethomason. It includes the sentence, “[W]e must genuinely care about, serve, or enlighten our audiences to build relationships.” So true. I also resonated with this statement: “*Disclaimer! Before you get your analytical pants in a twist, I know this process isn’t scientific. But neither is producing good content. That’s why it’s called an art.” Preach it, Jayme! Read the article at CMI.