12 Tweet-Worthy Content Marketing World Lessons
9 seconds. Its the attention span of goldfish—and most of your audience. Know this. (TY @sallyhogshead)
Bring your best game to an introduction. It’s your only hope for further access and relationship-building. (TY @sallyhogshead)
You, and your content, must be fascinating. How? By tapping into your authentic self, as person or organization. (TY @sallyhogshead)
If you’re practicing real-time content marketing, you might be able to leverage paragraph 2 in mainstream news stories. (TY @dmscott)
No one should prevent you from telling your story. (TY @ReginaBrett)
Your content should make a positive difference in the world. (TY @ReginaBrett)
Irna Phillips sparked soap opera industry & became early content marketer. She insisted: “Programming must sell product.” (TY @TPLDrew)
We all have an audience, no matter its size. (TY @TPLDrew)
Content + Audience + Resources = Participation Creation (TY @TPLDrew)
Who is your duet partner? Don’t be afraid to pair with unlikely partners to grow your respective audiences. (TY @TPLDrew)
Reach out and respect your “super fans”; they will return the favor. (TY @StoryWorldwide)
Content marketing is not just tactical; it’s social. It’s personal.
When you think you know your customer—get to know them some more.
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