8x Traffic in 1 Week
In the in-box this morning:
Just happened to pull up the Google Analytics today. Katie’s redesign has moved the traffic up by a factor of about 8x . Not bad for her first week.Congrats !
The reason? Strategic content tweaks.
8x the traffic in one week = sweet.
I promised not to share confidential numbers, but take a peek at one metric:
This week: 3.3 pages/visit (83% increase)
RVNewsNet.com is still a work-in-progress. However, here are the “secrets” that got us this far in a week.
- Update Site Layout
- Simplify Categories
- Add Tags
- Write Stronger Headlines
Update Site Layout
Don’t bury your content! Last week the site used a template that kept visitors three clicks from any show content. It also had pitifully small graphics—not so great for a visual medium!
This layout showcases stills from the shows immediately. A visitor can watch the video with just one click. The images are bigger, too.
You need to establish a leader when it comes to web content. Do this by constructing an easy-to-understand hierarchy. Organization matters. At RVNewsNet.com I condensed 30+ categories into much tighter organization. This helps a visitor navigate more easily.
There were so many categories because the team members updating the site confused categories with tags. Try fewer categories, more tags. Establish an editorial guide for contributors.
Leverage these tags by adding “related posts” plug-ins and a tag cloud. A tag cloud has the additional navigation benefit, too.
Write Stronger Headlines
Turn headlines like this:
NASA creates rv that runs on chicken fat
Note the following changes:
- it’s shorter – great for readers who are scanning
- selective caps put emphasis on keywords
- keyword “RV” is closer to the beginning
- …I’d like to believe this headline is more interesting, too.
Primary Content Didn’t Change
The video content and the blog content itself did not change. Rather, it was providing a more structured and organized approach that lead to significantly increased traffic — in other words, content strategy.
Now, if only Dad had hired me first!
© Katie McCaskey LLC
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