Personal Profile to Business Profile on Facebook
Friend or foe? No, the question is: friend or business page when it comes to Facebook.
In the rush to “get on Facebook” many have made a common mistake. The mistake is setting a personal profile but using it for a business. Are you “friends” with a business? Tsk, tsk. That small business set it up wrong. No worries, though: it’s an easy fix. Here’s the “how” and “why”:
Disadvantages for a Business using a Personal Profile
- It’s against Facebook policy
- You have “it’s complicated” as your relationship status
- You get annoying invitations for Farmville or other games
- You look unprofessional!
Advantages of a Business Page on Facebook
- You look professional
- You can use more diverse apps
- You can block time-sinks, such as game requests
- You can reference other businesses on your wall
- Other businesses can showcase you on their business page
- You’ll have more fans (“likes”) because you won’t be asking for access to customers’ private info that Facebook “friends” can share, such as religious or political leaning
How Can I Fix My Profile?
- Create a personal profile, if you don’t already have one. Simply go to Facebook.com and sign up.
- Create a Facebook business page. Go to any existing business you “like” and scroll to the bottom left. Click “create page”. Here’s local Staunton Parks & Rec‘s page, for example. When you create the page you’ll automatically be the business page admin.
- Tell your friends. Send a note to to your Facebook friends telling them you’ll be deleting your friend profile in favor of a business profile. Ask that they “like” your business profile by sending a direct link.
- Delete your old profile. Navigate to “delete profile”. You’ll still be able to use your legitimate personal profile. That’s the profile that is your business page’s new administrator.
- When you reach 25 fans (“likes”)… you can set a permanent address. Go to www.facebook.com/username – but be warned! You can only set this ONCE.