Content Should “GIVE”
How do you define your content strategy? My content philosophy is neatly expressed as “G.I.V.E.:”
G – Great content; defined by giving your audience useful, relevant, and thought-provoking information that directly speaks to their interests and needs
I – Influence; content that demonstrates your leadership, while also directing your audience to a certain behavioral outcome (permission marketing conversion, direct sale, etc.)
V – Value; expressed by your audience’s willingness to share content and make referrals on your behalf
E – Economy; content that conveys critical information clearly and quickly, understanding short attention spans and the requirement to stand apart from a crowd.