Challenge:
Inform the public about the products, services, and philosophy of one of the Mid-Atlantic’s few remaining independently-owned, USDA-inspected meat processing facilities.

Solution:
Develop content strategy and related copy for a social media presence and new, CMS-driven website.

Client:
T&E Meats, Harrisonburg, Virginia
—

Excerpt:

Why T&E Meats
In 2007 Joe Cloud joined forces with farmer, author, and activist Joel Salatin to save one of the few remaining independent, USDA-inspected abbatoirs in the Mid-Atlantic.

The existing butcher shop had been named “T&E Meat Market” after Tommy and Erma May, the previous owners. Cloud and Salatin renamed it “T&E: True and Essential” to highlight the crucial role meat processing plays in the local food ecosystem and to mark the difference between sustainabily-produced local meats and the industrial system.

T&E enables farmers in Virginia to raise and direct market quality livestock by providing excellent processing services under USDA inspection.

A small-scale facility like T&E Meats skillfully and respectfully butchers its livestock compared to the mechanised and inhumane systems common to most large commercial meat processing plants.

We are the only remaining full-service butcher shop and abbatoir in the Shenandoah Valley.

##

See: T&E Meats website and T&E Meats Facebook page

Related articles

• The ‘lunatic’ singlehandedly taking on the US agricultural system (telegraph.co.uk)
• Joel Salatin on Big Organic and the Future of Food (thekitchn.com)

Related posts:

1. Embrace Conflict in Your Content Death threats? Clearly, you're communicating....
2. Content Should “GIVE” GIVE your audience what they want......
3. Magazine Sample Magazine sample, Gone Magazine...

Related posts brought to you by Yet Another Related Posts Plugin.