Never hired a writer? Wondering about the process and how it can help you? Here are answers to frequently-asked questions.

What are the benefits of hiring a commercial writer?
As Nathaniel Hawthorne explained, “Easy reading is damn hard writing.” Hiring a commercial writer makes your life easier, whether or not you personally enjoy writing.

Who hires you?
I work on a variety of projects, many associated with facets of the “urban escapee” theme. Yet, all clients have one thing in common: a desire to stand out, be noticed, and inspire action through clear, compelling communication. Partial client list here.

How can you improve my profit margin (or impress my boss)?
By improving your image! Are you coming across as appealing or appalling? Are you communicating clearly and effectively…or do you have the equivalent of “writing b.o.?” You may “stink” if your spelling, grammar, and punctuation aren’t accurate or appropriate.

What happens when I hire you?
Two fundamental things: I listen and I target. Listen, so that your copy accurately speaks using the correct tone. Target, so that the content and its strategy motivate your audience. Oh, and of course: I write.

How do you quote a project?
Easy. Call me for a free ten-minute critique of your existing marketing copy and/or a free estimate.

How do you charge?
A flat rate, per project.

What are your terms?
Once you’ve signed off on the project I will send you an electronic invoice. You can pay online or by mail.

How can I get started?
Call or email me to discuss your project: 540-466-4141 (9 a.m. – 5 p.m. EST)
katie.mccaskey<-at->gmail.com

Wait – didn’t you say something about “the truth about the two-headed space alien shot by farmer?”
Yes, I did. The truth is this: attention grabbing headlines – and great copy – have power. See for yourself here.

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