Katie McCaskey
the "urban escapee" commercial writer and content strategist
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Categories: Portfolio Samples

Challenge: Use a confirmation email to reaffirm a customer’s decision to sign up
Solution: Introduce new customers to other areas of a website

Client: Independent grocery store

Thank you!

Thank you for activating your newsletter subscription. You join a select group of people who appreciate good food and support local, independent businesses.

Here are a few more items that may interest you.

EVENTS:
Every Monday we donate 10% of our sales to local charitable organizations. We’re also throwing a craft beer festival this Fall. Keep track of these and other fun events via our Events Calendar:
http://www.georgebowersgrocery.com/calendar/

(P.S. If you use Google Calendars, you can sync it directly to your calendar)

SEE FOR YOURSELF:
Browse behind-the-scenes of local food producers. Isn’t it great to know where your food comes from and who made it?
http://www.georgebowersgrocery.com/photos/

FRIEND/FOLLOW US:
(’Cuz we’d be flattered!)
On Facebook: http://www.facebook.com/GeorgeBowersGrocery
On Twitter: http://www.twitter.com/GeorgeBowers

We always appreciate you passing along some kind words on our behalf. After all, good food should be shared with good friends. We look forward to getting to know you better and seeing you again soon.

Sincerely,
Brian and Katie (and George)
George Bowers Grocery
614 West Beverley Street
Staunton, Virginia 24401
540-255-6811
http://www.georgebowersgrocery.com

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