Katie McCaskey
commercial writer focused on content marketing strategy using social media
Letter Sample
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Challenge: Favorably present a delegate candidate in the local paper.

Solution: Tell a personal story to illustrate community benefits.

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Valley’s Future Prosperity Up for Grabs

Staunton News Leader, October, 2009

The Valley’s future: do you see great prosperity or continued hardship for our residents? Great prosperity is within our reach — if we choose to act now.

I support Erik Curren’s blueprint for clean technology development in our region [PDF] in our region for three reasons:

Curren’s plan is bold. We need visionary leadership in our Richmond representative. Curren demonstrates both by identifying clean energy technology as an unprecedented economic opportunity for the 20th District.

Curren’s plan is reasonable. Curren outlines our unique strengths to be a serious, national competitor: rich agricultural resources, access to a dozen institutions of higher education in a 35-mile radius, and backyard proximity to D.C.

Curren’s plan maintains our quality of life. Clean technology will bring high-paying jobs to our region. We can achieve economic prosperity without sacrificing our rural character.

Curren’s opponent implies technology jobs are only for “certain” people. Yet, a strong economy — built on a technology-based foundation — creates a vibrant mix of jobs in every sector, for every kind of person.

I am acutely aware of technology’s role in the economic vitality of the 20th District. Allow me to share:

Perhaps like your father, mine was raised here on a farm (seventh generation, in fact). He got an education, served in the military, and returned home with his family looking for work. However, his advanced skills left him with few local options.

So, in the early 1980s, he started a technology firm downtown called Restoration Data. It used infrared and laser technology to map structural failures and weatherization opportunities in historic buildings.

You don’t need reminding: it was a radically different world. Ultimately, my father’s technology skills took us, (and other families), to work in, and enrich, markets out-of-state.

Fast-forward. I am proud to be back in Staunton, contributing to a place I love, thanks to a technology sector job. (I telecommute.)

We are standing at the edge of tremendous economic opportunity with respect to clean energy technology. Don’t the people of 20th District deserve a chance to participate? We must act now.

We need a leader who understands this historic opportunity and will act on our behalf before other areas of the Commonwealth surge ahead of us. Do we want to watch with anger, confusion, and despair tomorrow because we were too timid to act today?

Or will we act now, courageously, with a vote for Curren?

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