In September 2009 Twitter accepted its 4 billionth tweet. Some predict Twitter will be the next Google thanks to it’s unique ability to offer real-time search capabilities. So, how can your small business benefit?

I’ll share strategies I use for clients such as AOL as well as those I use for the Twitter account of George Bowers Grocery (@GeorgeBowers), the neighborhood grocery I own with my husband.

NOTE: This class is extremely limited due to the personal and direct attention given to all participants.

WEEK 1
Learn the small business benefits Twitter offers. Understand how it works from a technical and strategic point-of-view. You will create an account so you can begin to experiment with the technology (we’ll discuss in Week 2 whether or not you will use this account for your small business branding and marketing). You will leave with a homework assignment.

WEEK 2
We’ll review your homework and discuss who you’ve followed and why. We’ll strategize opportunities to use Twitter for your specific small business and discuss if you should maintain a Twitter account as your business identity, as your personal branding, or possibly both.

WEEK 3
We’ll create your first Twitter campaign. You’ll also be introduced to a variety of free third-party tools to maximize the effectiveness of your work as well as measure results. We’ll discuss methods to track conversations and keywords in multiple Twitter streams.

WEEK 4
We’ll evaluate your campaign results. Then, we’ll create a specific strategy to integrate Twitter and other social media tools into your small business marketing efforts.

Each class is one hour.

Price: $200
Location: 9 Augusta Street, Staunton at the Staunton Creative Community Fund offices
Next Session: Thursday, October 8th – (classes 10/8, 10/15, – no class 10/22 – 10/29, 11/1)

Reserve your space now by paying online via debit or credit card.
You may also pay at the door if enrollment space allows.
For more info: 540-466-4141

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